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E-Commerce traffic hits retailers on Black Friday

Web sites on Thanksgiving Night and Black Friday for some major retailers we caught off guard by shoppers.

Victoria, Macy’s, and Lowe’s we surprised on those two periods which hit them hard.  Their sites slowed down by online browsers and shoppers.  This caused transaction times on their respective sites to come to a crawl.
Black Friday is the time for retailers to turn their red ink black.  The slow down hampered those efforts. Some sites crawled at a rate 4 times slower than normal.  This would cause shoppers to simply use the power of the mouse to shop somewhere else.
Macy’s site saw its load time go from 12 seconds to 15 or 20.  Lowe’s slowed down 300%.  Office Depot’s normal load went from 10 to 25 seconds.   In a time when seconds count this is a big deal for retailers who are trying to stay afloat.

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E-Commerce traffic hits retailers on Black Friday

Web sites on Thanksgiving Night and Black Friday for some major retailers we caught off guard by shoppers.

Victoria, Macy’s, and Lowe’s we surprised on those two periods which hit them hard.  Their sites slowed down by online browsers and shoppers.  This caused transaction times on their respective sites to come to a crawl.
Black Friday is the time for retailers to turn their red ink black.  The slow down hampered those efforts. Some sites crawled at a rate 4 times slower than normal.  This would cause shoppers to simply use the power of the mouse to shop somewhere else.
Macy’s site saw its load time go from 12 seconds to 15 or 20.  Lowe’s slowed down 300%.  Office Depot’s normal load went from 10 to 25 seconds.   In a time when seconds count this is a big deal for retailers who are trying to stay afloat.

No comments yet. Be the first.

Leave a reply

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