Google website YouTube has offered 20 companies to run advertisements on some popular videos. Until now YouTube has been “commercial free”.
Some of the partners in this deal include the BBC and Warner Music Group. There is also a healthy mix of, interestingly enough, traditional broadcasters and other groups.
The ad giant claims that these commercials are about 10 times more effective than any other display advertisement. The advertisements are semi-transparent and run on the bottom of the screen for about 15 minutes. If you click on the ad, the main video will be paused.
Is it more effective though? In trial runs about 25% of users did not watch the entire advertisement. Google purchased YouTube last year for $1.65 billion with no model to make money on the site.
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