Google likes to keep things under wraps (for the most part). They are not making a secret about how they want to get into the TV market. This is an attempt to sell what they sell best, advertising. There are two methods being discussed right now:
Linear Content- Which won’t work with Google’s current line-up of targeted marketing. The same 15 people watching Smallville don’t all want to see an ad for the new Spider-Man movie.
Set-Top Box- This method would seem to work best. They already has the content (thanks to YouTube) to push the video to the television. Now they just need a peice of hardware to get the content and play it back on your TV. Perhaps Google is watching how the AppleTV works itself out in the coming weeks.
Google has already hired a core staff of technicians to work on a solution.
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