Are you a Twitter Quitter? Your not alone.
In a recent survey by Nelson, over 60% of users on Twitter fail to return the following month to the site.
Even though the social networking site has seen an explosion of users in the post Oprah & CNN Vs. Ashton Kutcher events Twitter is still only retaining 40% of it’s users. Before those two events, only 30% of users stayed with the site updating, or “tweeting”, their profile.
The Nelson ratings report also cites that the other two giant social networking websites have retained their users. Both MySpace.com and Facebook.com have both kept 70% of their users after their growth period.
Personal thoughts
What can be causing 6 out of 10 users to drop Twitter? There seem to be a number of people who join social networking sites and then never get involved after the initial grace period. That can be said for any of these sites.
Could it be that on Twitter is hard to find people to “follow”? In my own personal experience I’ve found it hard to find people I know. Other sites suggest people I may know by looking up who my current “friends” are or by allowing me to upload a contact list.
Even though the 140 character micro-blogging is novel, how much longer can stay novel? Some other Twitter-like sites allow me to upload videos, pictures, links, as well as blog how ever long I want. Why can’t Twitter? The more information I share with a site about myself, the better it can do to serve me ads that appeal to me. The more appealing the ad, the closer I am to clicking on the ad and buying the product.
Is Twitter NOT going to be the next big thing? What is the next big thing? No one knows these answers, we just have a lot of questions.