Burger King Facebook Stunt Sacrificed
Burger King’s latest publicity stunt…and we’re not talking about the Burger King perfume…on Facebook, who sites privacy concerns for it’s reason to close the application called “The Whopper Sacrifice”.
The campaign asked for users of Facebook to drop 10 of their online “freinds” after registering for the application on the social networking site. Once the 10 freinds were dropped the users would be rewarded with a free Whopper sandwich at Burger King.
Since the launch of the application a week ago 233,906 people were removed as friends from 82,771 people. Facebook cites privacy concerns for removing the application for the site. On Facebook users expect some level of privacy, says the social networking site.
Under the “Whopper Sacrifice” dropped friends were notified that they were removed by the hungry users. This is counter to Facebook’s terms of service. Facebook has said they tried to deal with the application’s developers for a solution that did not involve the notofication of users getting dropped.