Let me first start off by saying I am not a fan of Blockbuster, so this article may have a certain slant to it. I’ve got Blockbuster taint…
On Wednesday Blockbuster said that it reached its yearly goal of 2 million subscribers. With that announcement their stock price went up 34 cents (or about 6%). Most of that is credited to Blockbuster’s Total Access (or that hot chick selling it…I wonder if she’s wearing anything under that ticket). That program allows subscribers to return movies in the mail or at stores.
Total Access is mostly in response to the growing subscriber base of Netlfix, the soley online DVD rental company. Blockbuster had an offer for free in-store subscriptions to any Netflix subscribers.
On word of the Blockbuster landmark, Netflix shares rose 1.5%. Netflix has 5.7 million customers, far more than Blockbusters Total Access.